packaging victoria secret delivery package

According to the leading global market research firm IBISWorld, one of the major key success factors for a business in the lingerie industry is attractive product presentation. In the very competitive lingerie world, the most coveted brands connect with the women who wear their lingerie by creating pieces that convey the company’s unique aesthetics. Great packaging is especially significant for growing brands because it can have a direct impact on sales and your overall appeal. Why is packaging important for new brands?

And that is the type of feeling you want to evoke with your customers with every purchase they make from your brand. Hanky Panky has a surprise burst of color upon opening their shipping boxes, which always brings a smile to my face. Victoria’s Secret, for example, gets a lot of things right, but a major reason for the company’s success is its brilliant branding. That’s why top lingerie brands distinguish themselves by giving their intimates extra luxurious packaging. When women go lingerie shopping, they want to feel glamorous and beautiful.

How important is packaging for your brand? Here, packaging and marketing designer, Lizzièe Jeréz spills how packaging can create the competitive edge your business needs to generate repeat purchases and attract new customers. A perfectly placed bow or ribbon, an on-trend print and a bold pop of color are small parts of an overall design that, if done right, will become a recognizable beacon of your business that helps to draw customers in. They tell you to never judge a book by its cover, but the right branded packaging will make a lasting impression on customers and help communicate to them what you stand for.

Packaging victoria secret delivery package